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CCG New Book | The Challenge of “Going Out”

CCG 全球化智库CCG 2024-03-24





The Challenge of “Going Out”

Chinese Experiences in Outbound Investment


Edited by Henry Huiyao Wang, Ph.D. and Mabel Lu Miao, Ph.D.

Published by Springer Nature in November 2023

The Challenge of “Going Out” : Chinese Experiences in Outbound Investment is part of the prestigious Chinese Enterprise Globalization Series, published in conjunction with the renowned international publisher Springer Nature, is now available worldwide. Edited by Dr. Henry Huiyao Wang and Dr. Mabel Lu Miao, this book provides a comprehensive look at the growing trend in outward investment by Chinese enterprises. It encapsulates the phrase "zou chu qu" or "going out," highlighting the shift in Chinese companies' strategies from a focus on domestic growth to seeking opportunities in global markets. The introduction of the book discusses the significant growth of China since its accession to the WTO in 2001 and its integration into the global economy over the last two decades. It also the complexities and challenges faced by Chinese companies as they navigate the global business environment, dealing with challenges ranging from protectionist policies and geopolitical issues to the overall global economic slowdown in recent years.

The book is divided into five main parts, each focusing on different aspects of outbound investment and the "going out" process.

The first section, titled Policy and Environment, addresses the policies that shape and influence the outbound investment strategies of Chinese companies. This part includes discussions on the Chinese government's guidelines and incentives for enterprises "going out," as well as the regulatory landscape that these companies encounter in foreign markets. It also covers how international trade agreements and geopolitical shifts impact Chinese outward investments.

The second part, Underlying Trends and Influencing Factors, explores the driving forces behind the surge in Chinese outbound investments. It examines economic, technological, and market trends that have emboldened Chinese enterprises to seek opportunities abroad. The section also explores the strategic considerations of Chinese companies, such as accessing new markets, acquiring technology and brand assets, and diversifying holdings.

The third part, Legal and Compliance Concerns, is also a crucial part consideration for Chinese enterprises and looks at the legal challenges and compliance issues that Chinese companies face when investing overseas. It examines how to navigate different legal systems, understand international trade laws, and ensure compliance with regulations in areas like environmental protection, labor rights, and corporate governance.

The fourth part, Opportunities and Risks in Developed Economies, focuses on developed markets and analyzes the opportunities and challenges in these environments. It looks at how Chinese companies adapt to more competitive and regulated markets, manage cultural and business practice differences, and deal with issues such as market saturation and higher operational costs.

The final part, Notable “Going Out” Case Studies, puts theory into practice by presenting case studies of successful Chinese enterprises. This section analyzes successful companies like Geely, which acquired Volvo, and Fuyao Group, known for its investment and integration into the US market. These case studies not only highlight successes but also examine the challenges these companies faced and how they overcame them.

Each section of the book is structured to provide a comprehensive understanding of the complexities and nuances of Chinese outbound investment, making it an essential resource for business leaders, policymakers, and academics interested in international business and economic relations.

The volume editors have worked to provide valuable insights and perspectives for Chinese companies, government, and potential international partners, while at the same time enhancing understanding and knowledge of new environments in terms of legal compliance, corporate culture, or local engagement. This book is a valuable resource for understanding the dynamics of how Chinese enterprises are expanding globally and the challenges and opportunities they face in the process.


About the Editors

Henry Huiyao Wang, Ph.D. is Founder and President of Center for China and Globalization (CCG), ranked among the top 100 think tanks in the world. He is also Dean of the Institute of Development Studies of Southwestern University of Finance and Economics of China, Vice Chairman of the China Association for International Cooperation, and a Director at the Chinese People’s Institute of Foreign Affairs. He is currently a steering committee member of the Paris Peace Forum and an advisory board member at Duke Kunshan University. He has also served as an expert advisor at the World Bank, IOM, and ILO. He pursued his Ph.D. studies at the University of Western Ontario and University of Manch- ester and he was a senior fellow at Harvard Kennedy School and a visiting fellow at Brookings Institute.


Mabel Lu Miao, Ph.D. is the Secretary-General of CCG, a Munich Security Conference (MSC) Young Leader, and the Deputy Director General of the Inter- national Writing Center of Beijing Normal University. She is also an Adjunct Professor at Huaqiao University and an Adjunct Researcher at Beijing Foreign Studies University. She received her Ph.D. in Contemporary Chinese Studies from Beijing Normal University and has been a visiting scholar at New York University’s China House and the Fairbank Center at Harvard University. 


CCG Books



● Published by Springer 

● Authors: Joseph S. Nye


More Information

This open access book consists of essays selected from Joseph S. Nye, Jr.’s last three decades of writing and illustrate a variety of perspectives on the nature of power, the role of the United States in the world and US-China relations. Through this collection, it is hoped that readers will gain a better understanding of today’s global environment and find that while great power competition may be inevitable in a world as centers of power shift, cooperating to address transnational challenges can be a positive sum game.



● Links:

https://link.springer.com/book/10.1007/978-981-99-0714-4




● Published by Palgrave Macmillan Singapore

● Editors: Wang Huiyao, Miao Lu


More Information

This book aims to help readers make sense of our changing world by sharing the views of global thought leaders on some of the most important issues of our time, from US-China relations and global governance to climate change and the COVID-19 pandemic.


The ten dialogues in this book were part of the “China and the World” series of online discussions hosted by the Center for China and Globalization (CCG). The series features CCG President Huiyao Wang in conversation with experts from a range of fields, from renowned scholars of international relations, economics, and history, to journalists, policymakers, and business leaders.




● Links:

https://link.springer.com/book/10.1007/978-981-19-3846-7



● Published by Springer 

● Authors: Wang Huiyao


More Information

This book focuses on globalization and China’s evolving role in the world, offering unique perspectives on a number of developments during a tumultuous period that began with Donald Trump’s election and ended with the outbreak of the Covid-19 pandemic. This period saw the global landscape reshaped by China’s continued rise, intensifying great power competition, and a public health crisis that has changed how we live.


The essays center on three interconnected themes – China’s remarkable development under its policy of Reform and Opening-up, China’s deepening integration into the global economy and rise in an increasingly multipolar world, as well as the quest to revitalize global governance and multilateralism to address the pressing global challenges of the 21st century.


● Links:

https://link.springer.com/book/10.1007/978-981-16-9253-6




● Published by Springer 

● Edited by Wang Huiyao and Miao Lu 


More Information

China and the World in a Changing Context-Perspectives from Ambassadors to China is the latest volume in CCG’s “China and Globalization” series, which seeks to create a balanced global perspective by gathering the views of highly influential scholars, practitioners, and opinion leaders from around the world on issues of policy and governance.


Ambassadors are a kind of vehicle and bellwether for globalization. These diplomatic envoys serve as pivotal contact points between nations across a wide range of fields, from economics and culture, to health and the environment. The special group of ambassadors in this book – all based in Beijing – are at the forefront of what, for many countries, is one of their most important bilateral relationships and the platform for one of the most striking and consequential developments in global affairs in the 21st century: the rise of China on the world stage.


● Links:

https://link.springer.com/book/10.1007/978-981-16-8086-1





● Published by Springer 

● Edited by Wang Huiyao and Miao Lu 


More Information

Released nearly two years after the outbreak of COVID-19, Transition and Opportunity brings together an array of CEOs and senior executives from leading multinationals, leaders of foreign trade associations and representatives of advocacy groups on the ground in China to share their views on the potential and risks China holds for business as the world economy recovers.


The 22 entries in this book include contributions from the heads of Beijing-based chambers of commerce representing the EU, the US, France, Switzerland and Brazil and others, CEOs and senior executives of MNCs like Airbus, Royal DSM, Michelin, LinkedIn and Herbalife as well as representatives of global consulting firms like KPMG, PwC, Accenture and Roland Berger.


Divided into three parts - ‘The Big Picture,’ ‘Analysis and Advice,’ and ‘On the Ground’ - content progresses from looking at how countries balance their own interests with China’s for that elusive ‘win-win’ formula, to the role consultancies and advisors play in helping companies succeed,  then looking at the experiences of individual companies to see how they have adapted and thrived in China.

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● Links:

https://link.springer.com/book/10.1007/978-981-16-8603-0




● Published by Springer 

● Edited by Wang Huiyao and Alistair Michie 


More Information

This book brings together leading international scholars and policy-makers to explore the challenges and dilemmas of globalization and governance in an era increasingly defined by economic crises, widespread populism, retreating internationalism, and a looming cold war between the United States and China. It provides the diversity of views on those widely concerned topics such as global governance, climate change, global health, migration, S&T revolution, financial market, and sustainable development.


● Links:

https://link.springer.com/book/10.1007/978-981-16-5391-9





● Published by Springer 

● Edited by Wang Huiyao, President and Miao Lu, Vice President, Center for China and Globalization(CCG), Beijing, China 


More Information

The internationalization of Chinese enterprises is one of the most notable aspects of economic globalization in the 21st century. Despite the 2008 financial crisis and weak global outbound investment, under the “go global“ initiative, Chinese outbound investment has gone from strength to strength, while also diversifying in terms of investment modalities, destinations, and industries. However, growing anti-globalization sentiment in some countries has also created new challenges for Chinese firms expanding internationally.


Drawing on nearly 3000 data samples, using both quantitative and qualitative research methods, this book presents unique insights into the features and patterns of Chinese enterprises’ globalization. The analysis provides a useful reference for enterprises that have already gone global and those that plan to. In particular, this book investigates challenges confronted by Chinese companies when doing business in foreign countries. It summarizes research covering three angles, namely: the current situation, causation analysis and corresponding solutions, and recommendations for firms, government agencies and other institutions.


This book provides a comprehensive overview to help readers to grasp the broad picture of the international expansion of Chinese enterprises. It has important reference value for enterprises to help devise foreign investment strategy, seize opportunities, and navigate challenges in the course of globalization.



● Links:

https://www.springer.com/cn/book/9789811546457




● Published by Edward Elgar 

● Edited by Wang Huiyao, President and Miao Lu, Vice President, Center for China and Globalization(CCG), Beijing, China 


More Information

An excellent guide for understanding the trends, challenges and opportunities facing China through globalization, this Handbook answers the pertinent questions regarding the globalization process and China’s influence on the world.

With contributions from leading experts and international researchers, each chapter covers key topics regarding China’s participation in globalization, including: China’s new role in global economic governance; outward direct investment; China’s soft power and the implications for foreign relations; global migration, diaspora and talent. An enriching range of case studies and extensive empirical research are used to explore the successes and failures of globalization in China, and to discuss the dilemmas facing decision makers in today’s globalized world. A major contribution to the field, this Handbook offers valuable insights to China’s often misunderstood globalization process.

An essential reference for academics and researchers looking for a go-to empirical resource, this Handbook provides scholars of economics, politics and East Asian studies with an exemplary selection of contemporary research on China and globalization.


● Links:

https://www.e-elgar.com/shop/handbook-on-china-and-globalization


● Published by Springer

● Authors: Wang Huiyao, President and Miao Lu, Vice President, Center for China and Globalization(CCG), Beijing, China 

The first effort to address the gap regarding higher-end talent within the scholarly work on internal labor migration in China

Provides an essential overview of the major milestones in China’s talents attraction policies, as well as several recommendations to help further improve those policies

Investigates corresponding policies in Germany, Japan, and Singapore to serve as a basis for comparison

Provides a snapshot of first-hand reference material for relevant stakeholders involved in cooperation with China




More Information

This book offers the most comprehensive, up-to-date assessment of China’s domestic and international migration. Restructuring economic development requires large numbers of educated and skilled talents, but this effort comes at a time when the size of China’s domestic workforce is shrinking. In response, both national and regional governments in China have been keen to encourage overseas Chinese talents and professionals to return to the country. Meanwhile, the Chinese government has initiated a number of policies to attract international highly-skilled talents and enhance the country’s competitiveness, and some Chinese policies have started attracting foreign talents, who are coming to the country to work, and even to stay. Since Chinese policies, mechanisms, and administration efforts to attract and retain skilled domestic or overseas talents are helping to reshape China’s economy and are significantly affecting the cooperation on migration and talent mobility, these aspects, in addition to being of scholarly and research interest, hold considerable commercial potential.


● Links:

https://www.springer.com/gp/book/9789811362552#aboutBook





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